HappenDigital

our approach

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  Animations that explain

  In consultation with the Zoopla team, Happen developed a look (including a cast of characters) and format for the animations. These explained how Zoopla’s key digital products worked and showed their impact on customers’ businesses. We have now made explainers for almost all of Zoopla’s products: from its remarketing service AdReach, to Property File, its app for tenants, vendors and agents. Our animations are distributed via traditional digital channels and also used in presentations by Zoopla’s 100+ strong sales team.

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  Video interviews

  Happen also helped Zoopla overhaul the content section, Extra, of its ZooplaPro portal for agents. We assisted with its redesign and drew up a content plan with its B2B marketing team. We also worked with them to develop and produce a series of short thought leadership video interviews with Zoopla senior staff. These provided actionable advice for agents about how to make their businesses more effective online.

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  Communicating new services

  We have also worked closely with Zoopla to explain the strategy behind its acquisition of the price comparison website uSwitch and the Property Software Group, which provides cloud and desktop services for estate agents. The strategy has allowed it to offer more services and, by integrating their platforms, new ways for agents to serve their customers and make money. We have produced content explaining this ‘market, manage and maximise’ strategy aimed at its customers and investors.

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  Video guides with Phil Spencer

  Happen has also worked with Zoopla’s B2C team. We made a video about its Running Costs tool with TV property expert Phil Spencer, and have recently produced a series of video guides with him to promote Zoopla’s new Move service to homemovers. Move guides people through the moving process, helping them prioritise jobs, find vetted moving services and save time and money. The series features advice for buyers and sellers and formats created for Facebook and Instagram.