We helped zoopla property group explain their services

the challenge

Under attack from a new competitor, Zoopla wanted to make sure its existing and potential clients fully understood the benefits of its services.

It had lost 23% of its customers to OnTheMarket, which was offering estate and letting agents preferential deals if they signed exclusively with it and only one other property portal.

As the number two in the market – behind RightMove – Zoopla was hardest hit by this tactic. It responded by re-examining its B2B marketing, and as a result commissioned Happen to develop and produce a series of video animation explainers, with the aim of convincing agents to stick with or switch to Zoopla.

our approach

These new videos and animations have helped us win new customers and convince existing ones to use more of our services. We couldn’t be happier.

Danielle Gauci, Head of Marketing, Zoopla Property Group

Job done

Zoopla has successfully shrugged off the challenge from OnTheMarket, winning back approximately 600 estate agents as of November last year. Its last full-year results saw its revenue rising from property services by 9%, to £87m. Over the year to September last year it had 927,000 properties listed on its site - up almost 10% year on year - from more than 23,000 estate agents and other customers.