We helped Teach First get their message across

the challenge

Teach First wanted two videos for a joint editorial campaign with Trinity Mirror to encourage young people to train as teachers.

The charity challenges educational inequality by recruiting bright graduates to work in the most deprived schools. These are all around the country, so it works with Trinity Mirror’s local titles, such as the Liverpool Echo, Nottingham Post and Birmingham Mail, to recruit for those areas.

The videos needed to convey two messages: that teaching is a demanding and rewarding profession; and that it can change people’s lives for the better. They needed to work on the title’s websites and social media accounts – particularly Facebook – as well as the charity’s own channels. And they needed to appeal to undergraduates and recent graduates and inspire social sharing.

our approach

We’re extremely happy with the finished films, which have been received well by internal and external audiences. Happen Digital is professional, friendly, honest and accommodating – we would not hesitate to recommend them.

Teach First

Job done

The two films worked extremely well across Trinity Mirror’s titles and also proved popular on the social accounts of Teach First. Teach First was so pleased with the figures that it plans to put spend behind the videos when it starts to push teacher recruitment again.