Showing the difference
We made a pro bono film for the City of London Sinfonia about how it is different from other orchestras.
The CLS wanted to explain how their outreach work is a part of their approach to music, not just an add-on, to its stakeholders, particularly donors. As well as classical concerts and collaborations with other artists, CLS members regularly perform in retirement homes and children’s hospitals.
Discussing this with Matthew Swann, chief executive of the CLS, we had a light-bulb moment when he explained his belief that this work made the orchestra’s players better musicians. They have to improvise performing for children – something classical musicians don’t normally do – and this made them better, more responsive classical performers. As CLS principal clarinet Katherine Spencer puts it in the film: “I really don’t think you can do the evening work without the day work.”
Tom and Elliot were an absolute pleasure to work with on the CLS film, and we could not be happier with the end result. CLS has been on a long strategic journey over the past couple of years, and it was clear that Tom absolutely understood our distinctive position in the music sector and what we needed to communicate to set us apart in a very crowded marketplace. He also managed to capture the joy and commitment that our musicians bring to our orchestra.
Matthew Swann, Chief Executive, City of London Sinfonia
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