Hacking it

Happen worked with Octopus Energy to promote its hack day. It invited other innovative, tech-driven companies in the energy sector to see what they could do with its Agile Octopus tariff, which gives people access to half-hourly energy prices, tied to wholesale rates and updated throughout the day.

A hack day is a format, with a clear story, like the Great British Bake Off, so we filmed its key moments and captured a good mix of footage: interviews and fly-on-the-wall b-roll, including moments with natural sound, which help bring a film alive for the viewer. We used music to add drama and timelapse video to show the passage of time.

We also edited a number of short films about individual teams during the day itself. So Octopus could promote them on social media in real time, using the day’s hashtag, and give the teams the videos to share on their social media channels too.